Increase your sales efficiency with an automotive CRM integrated into your used-car software
Optimcar natively integrates an automotive CRM to help you manage leads, retain customers, and monitor your sales team’s performance — all from your daily used-car management interface.
The Optimcar CRM
A native automotive CRM so you never miss a sales opportunity
For a used-car sales professional, every unattended lead is a lost sale. Without a dedicated tool, incoming contacts pile up in Excel files, follow-ups are forgotten, and sales opportunities slip through the cracks.
The Optimcar CRM centralizes all your contacts and sales opportunities within the same interface as your used-car inventory. Your leads are qualified, tracked, and followed up in a structured way, giving you a clear view of your sales pipeline at all times.
Optimize Customer Relationships
Build customer loyalty and turn prospects into repeat customers.
Increase Your Conversion Rates
Track every lead from its source to the final sale so you never miss an opportunity.
Manage Your Team Performance
Measure your sales team’s performance and optimize your sales organization.
A Clear View of Your Customers and Leads
Optimcar gives you all the tools you need to qualify, track, and convert prospects into used-car buyers.
Lead Identification & Qualification
Identify your leads by source: used-car brokerage prospecting, trade-in or valuation requests, and custom vehicle searches. Qualify each contact using a dedicated form.
Complete Interaction History
Keep a complete history of all interactions with each customer or prospect: sales documents, reservation forms, marketing actions, and associated vehicles.
Customer Statuses & Segmentation
Classify your contacts by status (prospect, buyer, supplier, broker client) to interact in a personalized way and tailor your communications to each profile.
Task Scheduling & Follow-Ups
Schedule your follow-up tasks and reminder activities in a private or shared calendar with your team. Never miss another sales deadline.
External Document Import
Import and archive external documents related to the sales relationship within each customer record: contracts, correspondence, photos, and vehicle inspection reports.
Centralize Your Customer Relationship Management Within Your Used-Car Software
Native automotive CRM integrated with your Optimcar inventory. Manage leads, follow-ups, campaigns, and team performance from a single interface.
Request a Free Demo →Your Questions About the Optimcar Automotive CRM
Is the CRM included in the Optimcar subscription?
Yes. The automotive CRM is an integral part of the Optimcar solution and is accessible from your usual used-car management interface at no additional cost.
Are incoming leads from marketplaces automatically centralized in the CRM?
Yes. Contact requests coming from your listings on automotive marketplaces (Leboncoin, La Centrale, your website, etc.) are automatically centralized in the Optimcar CRM for immediate and structured follow-up.
Can I track my sales team’s performance?
Yes. The CRM module allows you to track each salesperson’s activities and results: number of leads handled, conversion rate, response time, and completed sales. A dedicated dashboard provides a consolidated view of your team’s performance.
Is the CRM record linked to the vehicles bought or sold by the customer?
Yes. Each customer record in the Optimcar CRM is linked to the associated vehicles: sold, traded-in, appraised, or searched vehicles. You get a complete sales history for every customer.