An automotive CRM integrated into your used-car software
Optimcar natively integrates an automotive CRM to manage your leads, build customer loyalty, and track your sales team's performance — all from your daily used-car management interface.
A native automotive CRM so you never miss a sales opportunity
For a used-vehicle sales professional, every lead left unattended is a lost sale. Without a dedicated tool, incoming contacts pile up in Excel files, follow-ups get forgotten, and sales opportunities slip through the cracks.
The Optimcar CRM centralizes all your contacts and sales opportunities within the same interface as your used-car inventory. Your leads are qualified, tracked, and followed up in a structured way, giving you a clear view of your sales pipeline at all times.
- Optimize customer relationships: build loyalty and turn your prospects into repeat buyers
- Increase your conversion rate: track every lead from its source all the way to the final sale
- Manage your team's performance: measure your salespeople's results
A clear view of your customers and leads
Optimcar gives you all the tools to qualify, track, and convert your prospects into used-car buyers.
Lead identification & qualification
Identify your leads by source: used-car broker prospecting, trade-in or appraisal requests, custom vehicle searches. Qualify each contact through a dedicated record.
Complete Interaction History
Keep a complete history of every exchange with each customer or prospect: sales documents, reservation forms, marketing actions, and associated vehicles.
Customer statuses & segmentation
Classify your contacts by status (prospect, buyer, supplier, broker client) to interact with each profile in a personalized way.
Task & follow-up scheduling
Schedule your follow-up tasks in a private or team-shared calendar. Never miss a sales deadline again.
External Document Import
mport and archive external documents related to the sales relationship in each customer record: contracts, letters, photos, and inspection reports.
Centralize your customer relationship management in your used-car software
A native automotive CRM, integrated with your Optimcar inventory. Manage your leads, follow-ups, campaigns, and team performance from a single interface.
Integrated with your used-car inventory · Clear sales pipeline · Guided onboarding
Frequently asked questions about the CRM
Everything you need to know about the CRM module built into your used-car management software.
Is the CRM included in the Optimcar subscription?
Yes. The automotive CRM is an integral part of the Optimcar solution and is accessible from your usual used-car management interface, at no additional cost.